U.S. Visas for Frontier Talent

An identity and website for a business immigration firm, rebuilt for the HR leaders who buy it.

Strategy
Identity
Applications
Production

Lighthouse, immigration as a talent strategy

Lighthouse handles visas for founders and engineers. The brand speaks to the HR leaders who buy it, and presents immigration as part of how a company hires.

Brand film

The 2.0 moodboard: landscape photography, a billboard, the palette, the type scale and a product screen — Moodboard

The strategy plate: positioning, audience, the shift from 1.0 to 2.0, voice and tone — Strategy: the shift from 1.0 to 2.0

Mark and lockups

Color

The typography plate: display, headings and body — Type

A billboard over a coastal landscape: Land Somewhere, U.S. Visas for Premier Talent — Out of home

The website design: American Visas for Premier Talent over a lake landscape, visa types on a grid — Website design

The lighthousehq.com home page: Business Immigration for Frontier Talent, set over a sunrise — Website: home

A client story with a portrait and a pull quote, Confidently handled — Client stories

Founder video testimonials in a row, with customer logos beneath — Customers

The four-step process beside an O-1A evidence checklist — Process: free evaluation to filing

The pricing page: Built to meet you where you're at — Pricing

The home page on a phone — Phone: home and the O-1A guide

The O-1A guide on a phone — Phone: home and the O-1A guide

Color

Lantern Gold EB9D22
Warm Slate 1D343D
Lemongrass 99903A
Limestone Blue 86AEA7
Patina 4A6055
Burnt Umber 6A2A13

Grayscale

Brief

Lighthouse files O-1, H-1B, EB-1 and related visas for founders, engineers and researchers. Its first identity spoke to the applicant. The company was moving to sell through employers, where the buyer is an HR or talent lead deciding how a team hires abroad, and the brand had to hold up in that conversation.

What we do: H1B, O1, and related visa processing for founders, engineers, researchers, and startups.
Positioning: The fastest and most tech-forward immigration solution for the world's brightest technologists.
About: Visa support is no longer HR overhead. Lighthouse handles the process so teams can stay focused on the work.

Approach

We started from the 1.0 and kept its optimism. A moodboard and a strategy plate set out the move from 1.0 to 2.0: who the brand speaks to, the positioning, and the voice. From there came a primary mark that holds from favicon to billboard, a warm gray ramp from Ink to Cream, and one type family from display down to caption, then an out-of-home test and the website design.

Outcome

An identity built up from the 1.0 and a website for both audiences. The home page leads with the clients and the numbers: companies supported, the RFE rate, countries. Client stories, the four-step process, a guide for each visa and published pricing sit one click from it, and the palette runs from Lantern Gold through Warm Slate to a ten-step neutral scale with no pure black or white.

Client: Lighthouse
Timeline: Q1 2026 (2 months)