01 · STRUCTURE
The worldsite engagement is four phases over 18 weeks.
Each phase opens with a working session, closes with a live presentation, and carries
its own revision structure. A client can book one engagement and stop, or commit to
the full sequence at the bundled rate.
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02 · GANTT 18 WEEKS · WEEK-RESOLUTION P1 STRATEGY P2 IDENTITY P3 APPLICATIONS P4 PRODUCTION Social SOCIAL OVERLAY PHASE SIGN-OFF
| PHASE | WINDOW | DURATION | DEPENDENCY |
| P1 · Strategy | Jun 1 – Jun 28, 2026 | 4 weeks | Kickoff |
| P2 · Identity | Jun 15 – Aug 9, 2026 | 8 weeks | P1 sign-off locks identity direction |
| P3 · Applications | Jul 13 – Sep 6, 2026 | 8 weeks | P2 system components needed by W8 |
| P4 · Production | Aug 10 – Oct 4, 2026 | 8 weeks | P3 site architecture finalized by W12 |
03 · PLAYBOOK PREP CHECKLISTS · PHASE-LOCAL
Each phase opens with the same operational backbone: admin closed, setup staged,
research grounded. The list below is what the studio prepares in advance, so that
the working sessions run on substance instead of logistics.
Admin, setup, and research close before the first working session.
Admin
- Invoice sent via Mercury (deposit)
- W9 sent
- Signed SOW filed
- Calendar invites sent (all phase meetings)
- Shared Slack channel established
- Notion milestone tracker created and shared
Setup
- Figma project created
- Google Drive folder structure created
- Toggl project created for time tracking
- Meeting notes template ready
Research
- Audit of current brand (website, social, product surfaces)
- Existing assets captured
- Competitive landscape scan (3–5 references)
- Adjacent-industry brand references
- Initial impressions and questions logged for kickoff
Kickoff session sets the strategic frame and unblocks identity work.
Kickoff Agenda
- Introductions and decision-making roles
- Brand goals: definition of success
- Target audience deep dive
- Competitive positioning: who the brand is not
- Timeline walkthrough
- Communication norms (Slack, email, feedback turnaround)
- Open questions from client
Deliverables to Prepare
- Positioning audit framework
- Competitive references document (3–5 brands)
- Mood board template (3 directions)
- Visual strategy deck shell
Questions to Ask at Kickoff
- The single feeling the brand should evoke
- The dream customer, and the customer the brand is not for
- Brands the team admires, in or outside the category
- What is working in the current brand; what is broken
- Purpose of the pitch deck (fundraising, partnerships, sales)
- Final approvers and the feedback process
- Hard constraints (existing colors, fonts, equity to preserve)
Identity directions land mid-phase and lock the system before application.
Deliverables to Prepare
- Logo exploration (3+ directions)
- Color palette options (primary, secondary, accents)
- Typography system (headings, body, UI)
- Visual language elements (shapes, patterns, photography style)
- Pitch deck template (structure plus 5–10 key slides)
Assets Needed from Client
- Pitch deck content or outline
- Key statistics and metrics
- Team photography (if relevant)
- Product screenshots
Guidelines, library, and handoff packet close the engagement.
Brand Guidelines
- Logo usage (clear space, minimum size, restrictions)
- Color specs (HEX, RGB, CMYK, Pantone)
- Typography specs (weights, sizes, hierarchy)
- Visual language (photography, icons, patterns)
- Voice and tone, where in scope
Asset Library
- Logo files (SVG, PNG, PDF, EPS)
- Icon set
- Social templates
- Presentation template
- Implementation notes
Handoff Checklist
- All logo formats and colorways
- Color palette with codes
- Font files and licenses
- Brand guidelines PDF
- Pitch deck (PDF and editable)
- Asset library in organized folders
- Figma source files
- README with usage notes
04 · STUDIO PRACTICE · SERVICES
Studio Artifice builds brand identities, digital products, and cultural
programming. Brand strategy, product design, and world-building run as one
engagement rather than three.
Core services
- Brand strategy and identity
- Product design: UI/UX, design systems, MVPs
- Campaigns and narratives
- Worldbuilding and ecosystem design
- Cultural activations and experiential programming
